Mika Unterman is a global citizen, having lived, worked, and educated in Israel, the United States, and Canada. This global citizenship has helped shape her perspective and knowledge of the cannabis industry. Before joining and launching Apical, she excelled as a community manager and cannabis educator, normalizing the widespread use of cannabis recreationally and medicinally. She has been responsible for product innovation and business intelligence for cannabis producers, launching over 60 SKUs . In 2019, she founded Apical, a company born from passion, advocacy, and business values. Apical is an ethical cannabis collective, focused on advancing a more inclusive, sustainable, and socially responsible cannabis industry.
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