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Our What’s in Store publication is brought to life through marketing techniques targeted to generational personas. Explore What's in Store Live! at IDDBA 19. An interactive marketplace highlighting relevant trends and the interests of today’s consumers. Learn first-hand how to appeal to Generation X, Millennials and Generation Z with innovative and aspirational merchandising concepts. Stop by our workshop stage to engage in topics that bring the focus back to the food: transforming dairy, the power of pairings, development of foods for the senses, and more! See it all at IDDBA 19.     Register for IDDBA 19 Here   Understand Generation X Market to Millennials Appeal to Generation Z

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