3 Insights about Clean Label Bread Consumers

The idea of clean labeling is nothing new, but at Lesaffre, we wanted to find out how it impacts bread shoppers specifically.

We commissioned C+R Research to uncover insights about clean label consumers of baked goods, and what they discovered has allowed us to identify strategic considerations for clean label applications.

Bread consumers want products with clean ingredients.

More than half of shoppers read nutrition and ingredient labels carefully before making a purchase.

62% of consumers consider recognizable ingredients to be an important bread characteristic.

Purchase drivers vary by generation.

Younger generations are more likely to read labels, while Gen X is most concerned with price and Boomers shop by routine.

Millennials are the most interested in bread with clean labels.

Trust can be attributed to visual cues.

Bread with a hand-crafted look, less packaging, and transparent labeling appeals to consumers’ values.

73% of shoppers are willing to pay more for products with trustworthy ingredients.

For a deeper look at our clean label research:

Read Our White Paper

Watch Our Webinar

At Lesaffre, we don’t just displace and replace ingredients; we improve product performance and sensory experience with our clean label antimicrobial and textural shelf life extension technologies. Contact us today for support with your next clean label reformulation.

7475 W Main St, Milwaukee, WI 53214

lesaffreyeast.com | 1-800-770-2714

Lesaffre Corporation
LesaffreYeast.com | 7475 W. Main St. Milwaukee, WI 53214
1-800-770-2714
innovation.us@lesaffre.com

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