 Justine is an innovative professional cake artist, business marketer extraordinaire and sought-after speaker.
Justine Martin will share the inspiring story of how she used her creativity, flexibility and communication skills to build a thriving business, Guilty Pleasures Bakery + Catering. Learn how acting on the right opportunity at the right time can mean successfully scaling up. Get solid tips from a professional marketer on effectively communicating your bakery's unique selling point to your target audience.
Justine also will host our brand new Jake the Baker Student Cake Decorating Competition sponsored by Dawn Food Products on the Main Stage where she will bring her expertise, experience and fun personality to this exciting competition. Watch Jake the Baker come to life through cake creations and cheer on the next generation of baking professionals!
Check out this Q-and-A for an introduction to the strategies she's using!
Bakery Showcase 2022 is set for April 10-11 at Toronto's Congress Centre! Canada's national baking industry event – featuring a bustling trade show and conference will feature an exciting lineup of inspirational speakers, education sessions, competitions and demonstrations. It's the only show like it in Canada, a one-stop shop for making connections and the best way for your bakery business to refreshed and up to date on trends!
And much more . . . watch baking.ca for program updates! |
