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One of the most pressing issues in policing right now is a shortage of frontline officers. In a tight labour market, in a profession that many Gen Zs and Millennials no longer see as highly desirable, successful recruiting requires a strategic and comprehensive approach. Your agency needs to pay as much attention to its employer brand as it does to its community brand, because your relationship with your community is only half the picture for potential hires.
Successful recruiters create messaging that engages the next generation, addresses their concerns, and meets them where they’re at – on social. They think beyond the usual police recruiting tropes, address the pain points of experienced officers, build relationships with the recruits they want to attract, and get creative about where they search.
And, they have a hiring process that is clear, concise and personal, so that they don’t lose candidates to agencies that are faster to respond or more streamlined.
Want to learn more about the messaging strategies and employer brand-building that can improve your hiring results? Indalma Creative has extensive experience working with police agencies on recruiting, branding and marketing projects – see the 9 strategies we recommend for recruiting success.
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