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Market research, succession-planning key to Alberta chiropractic progress

Solid succession planning and a marketing strategy that's built around market research are the key pillars that the Alberta College and Association of Chiropractors (ACAC) leadership is attributing to the profession's continued progress in Alberta.

Research review: Myodural Bridge in the upper cervical spine

The pathophysiology of craniocervical pain is not well understood and treatment of these disorders often targets the suboccipital region. Recent anatomical research has described the existence of a myodural bridge – a connection between the dura mater and the upper cervical muscles via soft tissue. This review looked at these recent anatomical findings into a soft tissue connection between the cervical muscles and the dura matter in the upper cervical spine.

Nova Scotia election: Why health care has become the number one issue

For Janet Glazebrook, having to beg a doctor to test her sister for hip fractures after waiting hours in a crowded emergency room helped determine her vote in Nova Scotia's May 30 election.
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Marketing Chiropractic to Medical Practices

Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic services for their patients.

By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source.

Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds. >> Learn More
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Personal injury 101 for health-care providers

The car insurance regime in Ontario has undergone extensive and significant changes over the past several years. Prior to 1990, Ontario had a “pure tort” system. Under this system, an accident victim was entitled to make a claim for compensation for damages against the negligent driver who was at fault for the accident. » Read more...

CCAA Acupuncture Conference

May 26-28, 2017
Location: Hamilton Convention Centre, 1 Summers Lane, Hamilton. ON
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Minds That Matter - The Wave 2017

August 4-6, 2017
Location: The Hyatt Regency San Francisco Airport, CA
» Learn more