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The newest episode of The CFI Podcast has dropped! In this episode, in celebration of National Forest Week, CFI spoke with Kate Lindsay, vice-president of sustainability and environmental partnership at the Forest Products Association of Canada (FPAC), about the progress the industry has made changing public misconceptions about forestry’s sustainability, FPAC’s work advancing the industry’s position on environmental issues, the challenges that remain, and more.
“I think we’ve got a bit of an uphill battle in terms of the changing demographics,” Kate said about the industry’s efforts to raise awareness about the environmental benefits of forestry. “But it’s also about how we break down the messages, how we speak to the public, how we find something that resonates. It’s a challenge, but it’s a challenge we look forward to addressing.”
Listen to the episode to hear more from Kate about the importance of promoting sustainable forestry!
Each episode of The CFI Podcast is available for free on CFI's website and on Annex Business Media's SoundCloud and iTunes account.
Have an idea for a podcast episode? Email Ellen Cools at ecools@annexbusinessmedia.com
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