Let’s talk roofing with IKO and friends

Join Canadian Contractor editor Patrick Flannery for Conversations with IKO and Friends, a month-long series of video chats with experts in the contracting business and roofing technology sponsored by Canada's iconic supplier of professional building products. New episodes will be released every Tuesday.

Watch Episode #1 ON DEMAND now: Making the manufacturer relationship work for you with Nicole Gray and Vince Carrier, IKO Industries

A lot of suppliers want to sign you up for loyalty programs and you're probably in more of them than you even know about. And there's the rub – who can keep track of all the changing information and requirements, or even the benefits themselves? Nicole and Vince manage IKO's popular ROOFPRO program and have some solid tips to help you get the most from your loyalty programs, including the questions you want to ask providers and the ways you can use ROOFPRO and programs like it to build your business and drive your marketing.