The neuroscience of sales

Join Canadian Contractor editor Patrick Flannery for Conversations with IKO and Friends, a month-long series of video chats with experts in the contracting business and roofing technology sponsored by Canada's iconic supplier of professional building products. New episodes will be released weekly.

Watch Episode #2 ON DEMAND now: The neuroscience of sales

He hasn’t quite figured out mind control, but Scott Siegal has researched and written extensively about the conscious and unconscious processes that drive homeowner decisions when it comes to engaging construction contractors. Conversations with IKO and Friends takes a deep dive into the fundamental psychology of buying and extracts some key insights that will help you make the claims that address your customer’s pains – and deliver gains.