Customer feedback is not just a metric – it's a goldmine of insights that can propel your business forward, helping you refine your products, improve your services and, ultimately, gain edge over your competitors.
Here are a few ways to take advantage of customer feedback:
Analyse Patterns: Look for recurring themes in customer comments. If you can identify patterns – positive or negative you, you can use them to identify systemic problems or successes that will make the most impact on your business.
Close the feedback loop: Instead of leaving feedback open ended, inform customers how their feedback has helped improve your business. This could mean replying to comments on online reviews or calling customers who have given their feedback in person or on the phone.
Create a testimonial page: A great way to expand the value of customer feedback that is positive is to create a testimonial page on your website or social media. This is a great way to make your customer feel their feedback was appreciated and valued, while starting a foundation of trust with new potential customers
Involve your team: Feedback only goes so far if it lands only on one person’s ears. Ensure your team is aware of the feedback you receive – doing this allows for collaboration on how to improve customer service and ensures alignment on how to best serve customers.
Sexton attends ABSDA Showcase
It was great to once again attend and exhibit at the 2025 ABSDA Showcase. This year was extra special as the ABSDA celebrated their 70th anniversary. This show is always a great opportunity to come together with our Members out east as well as other industry partners and friends. This year, we had an opportunity to introduce some new Sexton Members to other Members which is always a pleasure.
We also had a new attendee with us on the Sexton team. Our Senior Commodity Wood Manager, Shane Mcdonald. It was Shane’s first ABSDA Showcase with Sexton Group and our East Coast friends made it a show to remember for him. Thank you to all of our Eastern Members for your continued support and collaboration at this show!
IN CASE YOU MISSED IT
CCA reacts to U.S. tariffs
The Canadian Construction Association (CCA) is disappointed to see that President Donald Trump has made the short-sighted decision to plunge Canada and the United States into an unnecessary, irresponsible trade war that will see notable consequences on both sides of the border.
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Novatech reports on door trends
Katie Sponseller, U.S. product designer at Novatech, a manufacturer of fenestration products, has been conducting extensive research into North American residential door trends. Following a conversation at the International Building Show, Sponseller agreed to share some of her market data with Canadian Contractor. Here’s what she sees trending... » read more
GOODSTYLE 2.0 Engineered Wood Siding from Goodfellow is the perfect combination of beauty and durability. This product offers the warmth and authenticity of traditional wood siding, with the strength and sustainability of engineered design.
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GOODSTYLE 2.0 is available in the following formats:
RE Canadian-Made Modern Farmhouse Design – Perfect for Your ProjectsSISTO
Experience the enduring charm of modern farmhouse style with Kaycan’s Board & Batten Vinyl Siding. Proudly Canadian-made and sustainably produced, our siding is engineered for Canada’s diverse climates and designed for today’s popular modern farmhouse aesthetic. Its clean, timeless elegance delivers durability and style, making it the ideal choice for contractors seeking eco-friendly, high-quality solutions. Elevate your builds with a product that blends tradition with innovation. Discover the many benefits of Kaycan’s Board & Batten collection today.
Long list of U.S. building materials to be targeted by retaliatory tariffs
The federal government has posted a list of proposed items to include in a potential second round of retaliatory tariffs to be implemented after April 2 if the U.S. government continues with its 25-percent tariffs on most goods imported from Canada.
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B.C. court finds that contractors must include completion date
A provincial court in B.C. has ruled that the British Columbia Business Practices and Consumer Protection Act requires home renovation contractors to include a project completion date in contracts with clients.
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New fund offers exposure to western housing industry
Venture capital firm KV Capital has announced the launch of KV Building Products Access Fund LP. The closed-end fund enables eligible and accredited Canadian investors to invest alongside KV and its institutional partners in the firm’s building products strategy.
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Elevate your projects with premium steel siding and roofing solutions from Vicwest
Bellara Steel Siding combines the natural beauty of wood with the strength of steel, available in Plank, Board & Batten, and Lap Siding profiles. For durable, high-performance roofing, the True Nature Metal Roof Shingle System delivers the authentic look of Slate, Shake, and Coastal Wave with the longevity of steel. Engineered for lasting performance and stunning aesthetics, Vicwest products offer unmatched durability and style.
