Lealta Building Supplies Hosts Successful Second Annual Vendor Day
On May 8, Lealta Building Supplies hosted their second annual Vendor Day, an event designed to connect customers directly with the vendors whose products they purchase. 12 vendors set up displays throughout near their respective sections in the store, providing product demonstrations, knowledge sessions, swag giveaways, and plenty of opportunities to learn and network to Lealta's customers.
As a way to keep the event fun and engaging, The Lealta team provided customers with a "passport" to be stamped at each vendor station they visited. The passport encouraged exploration by individual to each vendor station, to ensure no one missed an opportunity to connect with each other.
The idea to have a large scale event was born out of many years of successful smaller scale vendor events that Lealta had put on. These events had always been well received by their customers, which got the team thinking that a larger scale event could be of exciting and of interest. By holding a multi-vendor, day long event, it also allowed customers with busy schedules the opportunity to make multiple connections at once, since their schedules may not always allow them to make it to every smaller scale event Lealta puts on.
Laurie, the store manager at Lealta, emphasized the broader impact of the day. "Not only is an event like this great for customer loyalty," she said, "but it's also a great opportunity for our staff to come together and work on something exciting and engaging as a team. It builds strong relationships—not just with customers, but among our team as well."
With another successful Vendor Day under their belt, Lealta Building Supplies continues to show how customer connection, teamwork, and industry partnerships are at the core of what they do. Laurie says Lealta hopes to carry on the event in the years to come.
How to strategically utilize merchandising
At its core, merchandising is about presenting products in a way that attracts attention, communicates brand identity, and motivates purchase decisions. This can include product placement, visual displays, packaging, pricing strategies, and even the in-store atmosphere. When done effectively, merchandising turns passive shoppers into active buyers. Here's a few tips on how to strategically utilize merchandising:
Use Data to Drive Decisions
Pay attention to sales reports and customer behavior. Which products are top sellers? Which items are rarely touched? Use this information to decide which products deserve premium shelf space or need a promotional push.
Incorporate Seasonal and Local Appeal
Capitalize on holidays, local events, or weather patterns to create timely and relevant displays. Not only does this put relevant products in front of the customers, but it shows attention to the community in which your customers live in.
Use Cross-Merchandising to Boost Sales
Group related products together to encourage multiple purchases. For example, if you are featuring a certain tool, it would make sense to group the tool with relevant accessories, creating an easy upsell opportunity.
Keep on top of displays
One mistake made often is not keeping merchandise fresh by changing displays regularly. Changing displays monthly or even weekly creates a sense of newness and urgency, encouraging repeat visits and increasing the likelihood of impulse purchases.
IN CASE YOU MISSED IT
The Hammer Episode #57: Silica Dust Is Nasty Stuff – Meghan Friesen - Canadian Contractor
Silica is one of the most common hazards at construction sites. Workers exposed to airborne respirable silica are at an increased risk of developing lung diseases like silicosis, lung cancer and chronic obstructive pulmonary disease. Meghan Friesen, Occupational Hygienist with the Ontario Health Clinics for Ontario Workers, discusses the hazards and health effects of silica, exposures in the construction industry, and the free online Silica Control Tool.
» read more
MMI says three-bedroom houses are a human right
Believe it or not, there's a serious argument to be made that access to a three-bedroom house could be considered a fundamental human right in Canada. The Missing Middle Initiative lays it all out here. Essentially, it comes down to the following points:
International law says access to "adequate housing" is a human right;
Canada has a National Occupancy Standard that defines "adequate" as being one bedroom per child (in many circumstances) with a separate bedroom for the parents;
• "Access" would suggest the housing should be affordable on a median income.
At Taiga, your success is our priority. That's why, for over 50 years, we've been in the business of partnering with building supply retailers to provide reliable access to top-quality wholesale building materials. From lumber, panels, composite decking, engineered wood, fencing, flooring, insulation, mouldings, preserved wood, roofing, siding and more. We're proud to do Whatever it takes® to ensure you have what you need when you need it – available coast to coast across Canada and backed by a team that's dedicated to your success.
TimberTech® Decking - Inspired by Nature, Born from Technology
TimberTech®'s proprietary colour technology delivers natural colour blending and multitonal options to create a wide range of natural looks and texture that mimic the appearance of real wood. This decking won't splinter, is moisture resistant, and easy to clean! Made from up to 85% recycled material, you can rest easy knowing you're decking will stay looking good while also being environmentally conscious.
Ontario government proposing mandatory defibrillators on jobsites
The Ontario government will soon introduce first-in-Canada changes that are intended, if passed, to create safer workplaces for construction workers by requiring automatic external defibrillators at construction sites.
» read more
Manitoba extends permits for temporary foreign workers
The Manitoba government has announced a two-year Manitoba-specific extension to facilitate work permits for prospective Manitoba Provincial Nominee Program (MPNP) candidates.
» read more
Cheques available for thousands of Quebec construction workers
The Quebec Superior Court has ordered thousands of Quebec workers and contractors be compensated for time and expenses lost during an illegal strike launched by two of the province's largest trade unions, FTQ-Construction and Inter.
» read more
Canadian Crafted. Locally Loved.
Throughout the 43 years that Kohltech has been supplying windows and entrance systems to our outstanding dealers, we have seen our dealer network and manufacturing grow from coast to coast.
We manufacture in Edmonton; North Bay; and Debert, Nova Scotia, weaving together cultures and landscapes of Canada. We have dealers from Vancouver Island to the east coast of Newfoundland. We are richly Canadian, and part of the communities where our employees and dealers live.
From customer service to warranty coverage to innovation and environmental sustainability, Kohltech's passion is to make your house feel like a home.
The LXT System from Makita is the world's largest compatible cordless tool system powered by 18V slide-style batteries. Makita's purpose-built motors, battery technology, and enhanced communications work together to deliver unmatched power, speed, and run time. Get maximum performance and efficiency with LXT Products for every trade.
