Canadians Want Canadian Chicken
– Now More Than Ever

They want it, because they know it stands for excellence – excellence in food safety, excellence in animal care, and a commitment to excellence in all aspects of sustainability.

As farmers, you deliver on this – you help to create and maintain public trust in our product.

Canadians know that Canadian chicken is raised by farmers they can trust.

The standards we uphold each day have an impact, and absolutely drive the credibility that chicken farmers have with consumers. When we are committed to these programs, we can work with partners throughout the value chain to provide them the assurance they need that farmers value the animals in their care and are committed to doing the right thing.

And the result is a national commitment that delivers on consumer confidence in our hard work and in our product.

Thank you.