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May 31, 2019 |
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Event celebrates Canadian farming families, supply management system.
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A new MG infection emerges and progress on the ILT front.
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Educational event included broiler/turkey and layer components.
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Canadians want Canadian chicken, and they want to know more about the people behind the scenes. We deliver.
Our “Day in the Life” videos and profiles give consumers an
up-close look at farmers and their families. By bringing them the real stories of our farmers, we create a real connection with consumers and increase the strong trust they have in us.
Thank you to all of Canada’s chicken farmers for the commitment and knowledge that help make chicken Canada’s number one choice!
» Meet Your Farmers... |
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While precision farming technology has taken the crop production world by storm, it’s been slow to enter the livestock sector, especially poultry production. But in recent years, innovative companies and researchers around the world are finding new ways to measure, calculate and analyze data using sensor technology.
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The quality and safety of food is a central concern to those within the food industry, but research shows that these issues are also front of mind to consumers as well. The Canadian Centre for Food Integrity’s (CCFI) annual public trust research reveals that over half of Canadians are very concerned about the issue. Indeed, food safety is not just a concern for Canadians – it’s an expectation.
» We asked him five questions.... |
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