Poultry meat will be the most important protein source in human diet within five years. As a consequence, global production of broiler meat is rapidly growing to over 125 million tons broiler meat in 2020. A relatively small number of broiler breeders has a major impact on the whole poultry meat chain. The continuing increase in the genetic potential of broilers makes the production of first class chicks increasingly challenging. State of the art management is crucial for a successful flock. Differences in results up to 10 day-old chicks per hen housed are not rare, costing tens of thousands of euros. Information on these differences is vital to everybody involved in breeding.

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