Just The Good News – May, 2025
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Welcome to another edition of Just the Good News! This issue celebrates Canadian innovation, from in-ovo sexing breakthroughs to the promise of AI in poultry barns. It’s all about progress, pride, and the people pushing our industry forward. Got a good news story? I’d love to hear it.
- Brett Ruffell, editor

Just the Good News by Canadian Poultry

Initiative urges Canadians to see the food sector as a national strength and economic powerhouse.
Canada hatches world’s earliest in-ovo sexing breakthrough. Plus, other North American advances.
Small tools are big part of smart farming technology
New Canadian waterless decontamination technology boosts food safety.
Artificial intelligence is changing the world and it’s gradually pecking its way into poultry barns to improve operations.