Cryovac^® Darfresh^® on Tray Grabs Shopper Attention and Reduces Food Waste

Need more attention at the meat case? Cryovac Darfresh on Tray vacuum skin packaging helps your brand stand out on the shelf, while addressing food waste concerns. With its clear, highly formable top film and rigid bottom carrier, Darfresh on Tray lets you create a case-ready packaging solution that utilizes zero film scrap, cutting material waste by up to 40 percent. This more sustainable solution significantly extends the shelf life of meat and poultry up to three weeks versus standard overwrap packaging, reducing shrink by 30 to 40 percent. And with increased concerns about the environment, and the role food waste plays in those concerns, addressing them is increasingly important. According to a 2014 Harris Poll consumer food waste study, eight out of 10 consumers say they would feel more positive about stores or brands that try to reduce food waste. So now’s the perfect time for an upgrade. Click below to learn more about how Darfresh on Tray can help you grab shopper attention and reduce food waste.