Energy bars are one of the fastest-growing segments within the bar market. Manufacturers of all sizes – from start-ups and small enterprises to large companies and multinational corporations – are benefitting from the current trend.
However, the packaging differs from conventional chocolate bar packaging in a number of ways, which has a significant impact on the manufacturing, handling and packaging process.
In addition, retailers and consumers have certain expectations, which cannot be ignored: Customers expect a broad range of flavors and ingredients. The bars should have as long a shelf life as possible without containing preservatives. The packaging not only needs to be visually appealing, but also suitable for transport and shelf displays. The growing interest in sustainable solutions should be taken into account. Consequently, several aspects need to be considered when selecting the right packaging technologies – depending on the starting point.
The whitepaper addresses the following questions:
- What unique challenges does the production and packaging of energy bars pose?
- How can the product stand out from the competition on the shelf?
- What challenges arise in terms of processing and packaging – for start-ups, medium-sized enterprises and large companies?
- What specific solutions and automation levels does Syntegon offer for handling and packaging?
Access here the latest insights on processing and packaging a demanding product |
