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Different flavors of one beverage in the same secondary packaging – this is the kind of added value the variety pack gives consumers. Thanks to a new configuration of tried-and-tested KHS machines, this increasingly popular pack can now be produced in a highly automated fashion.
A packaging trend that originated in the USA is now spreading to a growing number of other countries: what is known as the variety or rainbow pack. It contains several different types of beverage, enabling the consumer to try out a range of products in one secondary pack. This style of packaging is normally used for beverages in the high price bracket, such as premium beers, energy drinks or hard seltzers. For beverage producers, the benefits are obvious: they can directly introduce their customers to not one but several product variants during a market launch, for example.
KHS now presents a line configuration that, with its high degree of automation, makes it possible to produce variety packs in the high-capacity range for the very first time, processing up to 120,000 cans per hour, for instance.
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