Dear @{First Name}@,

Today's B2B buyers aren't waiting for your sales team to find them - they're already researching, comparing, and forming opinions. And increasingly, AI-powered tools are helping them build their shortlists before a single conversation takes place. But buyers are also becoming more discerning about what content they consume – so the question isn't whether thought leadership matters; it's whether yours is doing the work it needs to do.

We’re pleased to invite you to the next session of our B2B marketing insights series: "Getting Found Before the First Call: Rethinking Thought Leadership in the AI Era." On May 19th, at 1pm ET, join me as I host Stefanie Croley, Project Manager of our Amplify Content Studio, a veteran B2B editor, and co-author of the recently released AI Visibility Guide for this practical session on showing up as the credible, trusted voice your buyers are looking for.

Here's what you'll gain from this session:

• A clear understanding of the trust signals that influence B2B purchasing decisions (and the problem that generic content introduces)
• Actionable strategies for becoming a go-to, citable source in your industry
• How to balance authentic expertise with smart, strategic marketing

This is a collaborative, insight-driven session and we’d love to have you there.

Scott Jamieson
CEO, Annex Business Media
sjamieson@annexbusinessmedia.com