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Editor's Note 
 
Hello, it’s Nithya Caleb here with top bakery processing news of recent months. Curious about consumers of GLP-1 drugs? Kerry maps out the different segments & their unique needs (see below). Plus, looks like JM Smucker is betting big on Hostess.
- Nithya Caleb, Editor, Food in Canada
 
TOP HEADLINES 
 

J.M. Smucker divests more brands to focus on Hostess

J.M. Smucker reaches a definitive agreement to divest its Cloverhill and Big Texas brands, as well as certain private label products, to JTM Foods.


Businesses face growing uncertainty as tariff threat lingers

The Canadian food and beverage sector is bracing for a period of instability due to U.S. President Trump’s threat to impose 25 per cent tariff on Canadian goods.


Kerry finds five unique segments among GLP-1 consumers

Kerry outlines five distinct segments among those who consume GLP-1s, each with unique preferences and needs.


Recipe to retail: Why marketing alone won’t save your food brand

It’s natural for food brands to throw marketing funds at challenging sales situations. But, without understanding the root cause, they risk flushing money and resources down the drain.


Baxter’s Bakery to create 54 jobs with supportive funding from Ontario

Baxter’s Bakery is investing $3.4 million to purchase new manufacturing and packaging equipment, which will be installed at their wholesale baked good manufacturing facility in Cobourg, Ont.