Nick Vranckx may have gotten into the Canadian fruit and vegetable industry because his parents bought a blueberry operation in 2004, but he’s made his own mark both on the farm and in the industry. In this episode, Fruit & Vegetable editor Alex Barnard chats with Vranckx, winemaker with Blueberry Hill Estates in Norfolk County, Ont. He shares his thoughts on the ever-present labour issues in Canadian horticulture, the hypersaturated domestic blueberry market, and how having a value-added component can give an operation more flexibility.

The 2022 Top 4 Under 40 podcast series features conversations with the winners of Fruit & Vegetable’s recent contest, which sought to recognize the industry’s young trailblazers.

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