Episode #20: The Marketing Guy - Rich Porayko, Construction Creative

Rich is probably the only person in Canada who is both a writer and a glass guy. With over 70 articles under his belt and a new gig as the back page columnist for Glass Canada magazine, Rich also has a long track record as a marketing consultant with the likes of Binswanger Glass, Hartung, Garibaldi Glass, PFG, the National Glass Association and others. He's seen enough to have some opinions and isn't shy about sharing them. We get into the exploding market in sneeze guards, the possible future of office towers, the dos and don'ts of marketing a glass business and the forces in this country that are preventing industrial development like Xinyi's float glass proposal. >> Listen to the episode now