Quantifying quality: Getting cannabis quality down to a science

Defining authentic quality attributes associated with a company’s brand is key to success. Protecting the brand and integrity of these products throughout the value chain – from seed to shelf – is vital to a cannabis producer’s business strategy. In this roundtable, hosted by Grow Opportunity, in collaboration with the Cannabis Council of Canada, cannabis industry thought leaders and experts will discuss the importance, opportunities and challenges when it comes to ensuring consistent cannabis quality, traceability and authenticity, with the ultimate objective of providing unique quality cannabis products, underpinned by science, to an increasingly discriminating consumer market.