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There is no doubt that educating budtenders and retailers are key to helping LPs improve brand recognition and drive sales. Check out Katie Pringle's article, The power of trade marketing, to see what industry engagement truly means.
- Adam Szpakowski, Publisher
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Tilray Brands is set to elevate 420 celebrations across Canada with a series of consumer and industry events, including one featuring multi-platinum artist Don Toliver.
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Cannara Biotech Inc., a vertically integrated producer of premium-grade cannabis and derivative product offerings, has announced the extension of a credit agreement with the Bank of Montreal.
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HYTN Innovations has launched a Good Manufacturing Practice Stability Program and the validation of its cannabis vape cartridges for international distribution.
» Read More...
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In this book, Justin shares his beautiful, sun-filled photographs to provide a behind-the-scenes look at Humboldt’s Finest Farms, a collection of growers in Northern California devoted to producing sustainable, sun-grown cannabis crops. Readers will learn the importance of conservation and a host of best practices for a sustainable future for cannabis.
» Shop Now
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Scaling a cannabis operation is no small feat. And having worked across various facilities and phases of scaling, I’ve learned that success comes down to a few things: meticulous planning, the right team, and a deep understanding of market demands.
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In cannabis, marketing isn’t as straightforward as other industries. Strict regulations limit direct-to-consumer communication, making it a challenge for brands to connect with those who purchase their products.
» Read More... |
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For some time the outlook for Canada’s cannabis sector has been gloomy. Following the crest in company values post-legalization came a crash from which the cannabis equity market hasn’t yet recovered.
» Read More... |
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