As part of our commitment to your ongoing growth and success, we’re continuously exploring new ways to bring meaningful insight to our most valued partners. With that in mind, we’re pleased to invite you to our next exclusive digital strategy session designed to help strengthen your digital performance: “Shaping Conversions: The Creative Decisions That Drive Digital Results” on February 23rd at 1:00 pm.

Digital campaigns work best when message, creative, and channel strategy all work together - yet small choices often have the biggest impact. In this session, we’ll dig into the practical, real‑world levers that move audiences from interest to action.

Led by Kyle Shay, Vice President of Digital Media at Annex, this session breaks down what truly drives conversion across eblasts, web ads, eNews, and sponsored content. Using real patterns and quick teardowns, Kyle will show how thoughtful tweaks and smarter testing can create meaningful lift without added complexity.

What you’ll gain from this session:

• How message, creative, and channel mix influence conversion and where most teams focus on the wrong things
• Simple, thoughtful tweaks that help audiences move from interest to action
• How to measure what matters for clearer, more confident decisions
• Real examples and teardowns that show what works, and why

This isn’t a sales pitch - it’s a practical, insight‑driven session built to help you strengthen your digital approach, refine your creative decisions, and drive more consistent conversion outcomes. Your success is our priority, and we hope you’ll join us.

Scott Jamieson
CEO, Annex Business Media
sjamieson@annexbusinessmedia.com