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MMMM d, yyyy |
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I've been deliberating for some time over whether to raise my professional service fees. My practice is located in a small city where an automaker – the major industry in this town – laid off thousands of workers years ago. Tourism and other industries have suffered, and I suspect many shopkeepers and service providers have wrestled with their pricing decisions for fear of customer reprisal. It causes me to reflect on how I, and my colleagues, set pricing.
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Professional athletes in the CFL make their living on their legs for 20 grueling weeks each regular season. Recovery is key, but downtime is slim to none, so training staff must constantly find new ways to help their athletes make the most of muscle recuperation. For Winnipeg Blue Bombers Head Athletic Therapist Alain Couture, this meant tapping into his expertise as a massage therapist at the start of the team's 2016 campaign.
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An abundance of fascia science and clinical understandings were featured at the Fourth International Fascia Research Congress, held in Boston. Following are some of the highlights from the fascia conference that I find worth sharing with fellow massage therapy professionals.
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The all-encompassing nature of this connective tissue is becoming increasingly fascinating to bodywork practitioners of all kinds, including massage therapists, physical therapists, chiropractors, osteopaths, orthopedic nurses and doctors, and sports therapists.
The Soft Tissue Release Handbook is aimed at practicing therapists who wish to address the soft tissues precisely and effectively, whether as an adjunct to existing bodywork techniques or as a treatment modality in itself. The skills presented in this book can be immediately applied in the clinic with existing and new clients.
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You may not recognize the names of the massage therapists profiled below, but you might recognize their patients: singers, actors and elite athletes. These are not your typical clients. So how do RMTs develop unusual practices focused on particular niches? Read on to discover extraordinary paths to success, and perhaps some tips to help you build a name for yourself in the area you want to target.
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February 2, 2017
Location: MaRS Discovery District, 101 College Street, Toronto, ON
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March 16-19, 2017
Location: University of Ulm – Germany
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