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This is the premiere guide to managing a successful massage career and running a successful holistic business. Written by veteran massage therapist and holistic business coach Jessica Abegg (LMT, MBA, MSIB), this visual, hands-on book contains all the tools readers need.
It focuses on both practical concerns (such as finance and legal organization), and intangible elements of success (reflection, balance, and self-care). It also includes vital information on marketing and the Internet: knowledge often absent in the high-touch, low-tech world of massage. Throughout, it reflects the growing recognition that it is urgently important to help practitioners manage businesses and careers more successfully, as reflected in the inclusion of Business Practices in the new Massage Therapy Body of Knowledge.
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FST uses a unique framework as its main guiding points, known as fascial lines. These twelve myofascial lines are described by Thomas Myers (2008), as “strings of connected fascia that follow postural and movement patterns of the body.” The most recognizable fascial line is the superficial back line (SBL), depicted as travelling from the plantar surface of the feet into the achilles tendon, to the condyles of the femur and meshing into the hamstrings to the sacrotuberous ligament and sacrolumbar fascia. It follows up to the erector spinae muscle group, to the occipital ridge and wrapping over the skull via the epicranial fascia to the supraorbital ridge on the frontal bone.
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