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NEWS 
 

Get ready for the economic boom – patients desperately craving practitioner care and attention

When the pandemic is over and we’ve reached vaccination herd immunity and all of the businesses are finally open, what will this mean for clinics across Canada who offer alternative medicine like naturopathic care, chiropractic, massage, osteopathy and any other alternative care?


How Native American plant meds treat pain and diarrhea

New research offers a molecular view of how plants with a long history of use by Native Americans worked to treat pain and diarrhea.


Exercise increases the body’s own ‘cannabis-like’ substance which reduces chronic inflammation

Exercise increases the body’s own cannabis-like substances, which in turn helps reduce inflammation and could potentially help treat certain conditions such as arthritis, cancer and heart disease.
 
Sponsored Spotlight 
 
Annex Bookstore

Massage for Sport Performance

Train harder, recover quickly, and improve performance! Today’s top athletes rely on sport massage to stay healthy, at the top of their game, and a step ahead of the competition. With Massage for Sport Performance, you can too.

In this special book and DVD package, renowned sport massage therapist Michael McGillicuddy demonstrates the same techniques he has used to train and prepare the world’s elite track and field athletes for Olympic competition. » Shop now
 
FEATURED Article 
 
Successful message delivery

Successful message delivery: navigating your way to the patient’s inbox

Today, automated messaging is a reality for any business that offers appointment-based services. Avoiding having your message intercepted by network and corporate spam filters has become tougher and tougher as these entities fight to protect their users from malicious senders. Many people believe they can bypass the problem of spam filters by switching to text notifications rather than email. This assumption is incorrect, however, as text messages are also subject to the scrutiny of spam filters. A better strategy is to double your chances of successful message delivery by using both email and text notifications together. In this article, we will examine the best practices for ensuring the delivery of both e-mail and text message notifications. » Learn More
 
Podcasts + Webinars 
 

5 ways to diversify your income with remote care

During this free webinar, you’ll learn: 5 ways to increase your income without working in a clinic; How to adapt your practice to meet growing patient demand; The tools and costs associated with setting up you own remote practice in your community; 3 zero-cost marketing strategies to get started and grow your referrals » More info

Podcast: The role of empathy in massage

Are massage therapists properly equipped, in their training and informed by evidence, to respond appropriately to patient affect, particularly in advanced care situations? » Listen now