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Packaging today is so much more powerful and valuable than a mere receptacle. It is a shortcut to consumer decision-making and a communicator of a brand's overall message. Because the demand for, and the rise of, bespoke, innovative, engaging, beautifully designed or environmentally friendly packaging has become a mainstay of our day-to-day lives, packages have become a legitimate part of the customer experience themselves. The total digital package and label printing market is forecast to grow at a rate of 20% every year until 2024*. It's an industry on the rise; both in terms of size and prominence.
Canon has put together this special feature on the packaging industry so that you can get a better understanding of how things are changing and, most importantly, what print opportunities exist for your business.
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Advertising Specialty
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Corrugated
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Retail High-End
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Short Run
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If you liked this article, check out the rest of our free, 76 page guide specifically created to help you explore the different application ideas, industry trends, and opportunities for your business.
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Océ-Technologies B.V. in Canada. © 2017 Canon Canada Inc., all rights reserved.
*Smithers Pira, The Future of Global Printing 2018; December 2013
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