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Deploy immediate, personal and cost-effective signage by bringing the process in-house.As brick-and-mortar stores face competition from online and mobile retailing, retail outlets are reconfiguring their in-store signage into a new driving force for profit.Signage works best when embracing the shopper’s in-store experience, calling attention to sales and specials, and sharing information. Retailers can entice customers with large and bright images, cross-promote products, reinforce a store’s image with colours and logos, and quickly lead the way. As in-store signage evolves, retailers are considering new ways beyond outsourcing to create their signage. New wide-format printing technologies are making it easier and less expensive to create high-quality, colourful signage at the store level. This whitepaper aims to:
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