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As brick-and-mortar stores face competition from online and mobile retailing, retail outlets are reconfiguring their in-store signage into a new driving force for profit.
Signage works best when embracing the shopper’s in-store experience, calling attention to sales and specials, and sharing information. Retailers can entice customers with large and bright images, cross-promote products, reinforce a store’s image with colours and logos, and quickly lead the way.
As in-store signage evolves, retailers are considering new ways beyond outsourcing to create their signage. New wide-format printing technologies are making it easier and less expensive to create high-quality, colourful signage at the store level.
This whitepaper aims to:
- Recap retail signage trends
- Explain ways that retailers produce their in-store signage and the challenges they face.
- Show how large-format printing can meet the challenges of in-store signage and take control of the whole process for immediate, personalized, and cost-effective signage.
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