Meeting print customers' expectations has never been more important or challenging. Winning in today's competitive business environment requires print service providers to develop sound strategies that enhance customer experiences, build loyalty, and grow sales. Essential components to developing those strategies include understanding print buyers' expectations, technology knowledge, and perceptions of applications and providers.

Canon's John Thorburn will introduce the common ground where print service providers and demanding print buyers can come together to fulfill the highest expectations with minimal to no extra investments in digital printing technologies.

In this webinar, you can expect to learn the following:
1. What current market research identifies as critical needs of the majority of print buyers.
2. Three key process flow strategies print manufacturers can employ today to fulfill
    buyer needs.
3. How to structure a compelling quality argument in favour of your colour printing
    goods and services.

Speaker:
John Thorburn, Senior Analyst, Canon USA