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The fundamental role of print was the subject of a debate recently held at the U.K. parliament’s Portcullis House. Discussions were held on the motion that “Printed paper is the preferred medium of record, whilst also a sustainable marketing communications format”. Of course, most of us are already aware of the many reasons why print is consistently chosen and for the majority it will be no surprise that the room unequivocally found in favour of the motion. » Read full article
PrintVis integrates with LoyaltyLoop. The integration automatically flows customer contacts in PrintVis for recent transactions into LoyaltyLoop, automating the feedback process. » Read more
It’s easy for the public to write off magazines when they only know the commercialized ones that line checkout aisles. However, in our digital-driven media landscape magazines are refreshing celebrations of independence, niche passions, and creativity. Plus, these independent magazines are quite popular. » Read full article