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Hello, it’s Nithya Caleb with your weekly roundup of news including some lessons on personal branding from master salesperson Russell Ernest Baum of Baumfolder fame. Print historian Nick Howard shares some nuggets from Baum's life. Happy reading!
- Nithya Caleb, Editor, PrintAction
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For 40 years, DALIM Software has been a leader in prepress automation. Our future-proof platform boosts speed, flexibility & efficiency. We streamline your entire print process, covering file checks, preparation, fixing, imposition, proofing, and more. Built for the future, we help printers across all sectors reduce turnaround times & costs while improving quality, giving you a competitive edge.
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Retailers that don’t have print as part of their customer communications strategy suffer. In fact, almost one in two customers buy less from providers who place only digital advertising, according to new research. In Germany, Rewe and Obi abolished their classic, printed advertising brochures and the retail research institute IFH Cologne discovered the decision was not universally well received.
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Adobe releases version 7 of Adobe PDF Print Engine. The new version includes several rendering features, such as combining pre-RIP functions with in-RIP rendering.
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Lecta extends its range of uncoated paper with Coral Book Natural 1.5, a high bulk paper for novels, paperbacks, literary editions and other publications.
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Gooten, a print-on-demand fulfillment and technology company, integrates with Kornit’s global fulfillment network. Through this integration, brands using the Gooten platform can now tap into Kornit’s network of on-demand production partners in North America, Europe, Asia and Latin America.
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Russell Ernest Baum was a fantastic salesman and promoter of graphic arts machinery, notably the paper folder known all over North America as the Baumfolder, which commanded a significant market share for over 50 years in the continent. Baum’s ability to sell the Baumfolders and himself provides a master class on personal branding and doing extraordinary things by sheer will.
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