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Hello, it’s Nithya Caleb with your weekly roundup of news including an update on labour negotiations at Canada Post. Plus, discover how automation is transforming direct mail into a seamless & cost-effective marketing tool (see below). Happy reading!
- Nithya Caleb, Editor, PrintAction
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For 40 years, DALIM Software has been a leader in prepress automation. Our future-proof platform boosts speed, flexibility & efficiency. We streamline your entire print process, covering file checks, preparation, fixing, imposition, proofing, and more. Built for the future, we help printers across all sectors reduce turnaround times & costs while improving quality, giving you a competitive edge.
» Learn more
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Print has a rare chance to differentiate and deliver results in a world oversaturated with digital ads. But that will happen only when printers step forward. Print used to take weeks of planning, quoting, design, approvals, and production. Now automated direct mail can be set in motion with a few clicks.
» Read full article |
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In the new version, Apogee Web Production Schemes is synchronized with ePS Technique. In addition to cost-reduction tools like InkTune and SPIR@L, it also has a new module called PaperTune within Apogee Impose.
» Read more
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Gallus Rotascreen releases a new screen printing unit, designed to bring rotary screen printing capabilities to all narrow web machines.
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CPIA is exploring a partnership with Learn2print, a proven provider of training that works with design, print and finishing companies to better pinpoint talent and provide the acumen and skills that are most beneficial to those companies.
» Read more
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In an era where digital ads are ubiquitous, direct mail remains one of the most effective ways to capture attention. Direct mail achieves response rates of up to 10 times higher than digital marketing. However, as consumer expectations evolve, direct mail must adapt. Technological advancements eliminate previous pain points, making direct mail more efficient, targeted, and measurable.
» Read full article
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