Connecting with consumers

GMOs, pesticides, livestock health and safety: it can feel like farmers and consumers are speaking different languages when hot button issues are discussed. What creates this communication breakdown?

In this episode, Kelly Daynard, executive director of Farm and Food Care Ontario, discusses how everyone has a role to play in debunking myths and bad information, and that consumers are often asking “should we” rather than “can we.” John Jamieson, CEO of the Canadian Centre for Food Integrity, shares the importance of building public trust in agriculture as a way to improve the conversation. Both emphasize that sharing your story and your passion for agriculture will help make a personal connection with consumers.

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