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Another episode of Pulp & Paper Canada: The Podcast is available!
This time, we’re checking in with Dr. Orlando Rojas, professor at the University of British Columbia (UBC), director of the UBC Pulp and Paper Centre, scientific director of the UBC BioProducts Institute and the Canada Excellence Research Chair in Forest Bioproducts.
Dr. Rojas discusses how Canada’s emerging bioeconomy is primed for expansion, how bio-based systems are crucial to the evolution of the pulp and paper industry, and how Canada can look to bioproducts success stories overseas to lead the global charge for sustainable, renewable solutions.
“The pulp and paper industry in general, but most importantly in Canada, needs to reinvent itself. We need to be looking for higher product values – and there is a trade-off between value and input volumes,” he says during the discussion. “For that, we really need to change our mindset.”
Listen to the episode here.
Each episode of Pulp & Paper Canada: The Podcast is available for free on our website and on Annex Business Media’s SoundCloud and iTunes accounts.
If you have an idea for a podcast episode, email Kristina Urquhart at kurquhart@annexbusinessmedia.com.
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