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Pizza Salvatore, founded in 1964 by Mr. Salvatore Abbatiello, is a fast food chain with over 60 locations and 2,000 employees in Canada. The firm has amassed a sizable and active social media fan base, and has recently reallocated a portion of its marketing budget to sms Marketing with Raange to test a new revenue channel, with the following results:
• Sold out of pizza dough after first SMS campaign with Raange.
• Uplift in online orders in the first hour after sending campaigns.
• 25X ROI on SMS marketing campaigns.
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