In this episode, James Sibley, an aquaculture influencer and content creator shares his journey from curious student to TikTok personality, focused on educating followers about seafood farming.

His channels have over 400,000 followers and more than 220 million views, cumulatively, marking him as one of the largest aquaculture creators online. His scientific background and enthusiasm for anything farmed underwater highlights a new facet for the industry to explore in the digital age.

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