Vivian Krause has done extensive research on the funding of various causes within the charitable sector, including the funding of environmental activism. She explains how three key studies were misused to create public fear and shift consumer demand away from farm-raised salmon. She emphasizes the need for the salmon farming industry to improve its PR and calls for a code of ethics for environmental groups to ensure accurate and comprehensive information dissemination.

Laxey’s freshwater manager, Chris Malanka, manages four RAS facilities, focusing on fish health, production planning, and water quality. This RAS project in Iceland’s Westman Islands aims to produce four million smolts annually, with a gradual startup plan. Public relations manager, Óskar Jósúason, also tells the story of how a local male choir’s visit to the newly built growout tanks represents the company’s emphasis on collaboration and community-building.