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When you’re building a new police service it’s easy to put branding at the bottom of the list, as it seems less urgent than the operational issues.
Until you need a crest, uniforms, or vehicle graphics.
Then it becomes urgent.
Whether you’re transitioning from an existing police service, or building a new one, it’s critical to allow enough time for thoughtful brand development so that everything you need to recruit and deploy is ready to go when you are.
Your agency brand will play a pivotal role in creating trust, engagement, and credibility with your community and employees for years to come – it’s important to get it right. But how do you start the brand-building process, and when is the right time to engage a branding and design team?
Indalma Creative has worked collaboratively with two, new municipal police services, in two different provinces, as the communities they serve transition from contract policing to a municipal police department. As one of the only design and branding agencies in Canada with police agency transition experience, we’re sharing five tips and one checklist to help you get started.
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