Partner Invite: Tailored Marketing for B2B
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About Us

a message from Scott Jamieson

Dear @{First Name}@,

In today's crowded B2B landscape, standing out isn't just a challenge – it's essential. We see the work you put into growing your business and serving your clients, and we want to help you keep that edge.

That's why I'm personally inviting you to the third session in our exclusive client-only webinar series: Precision Meets Performance: Tailored Marketing for B2B. This series was designed to share fresh thinking and practical insights that help you stay sharp, and ready for what's next. Whether you're refining your strategy or exploring new tools, our goal is to support your continued success in a fast-changing marketing landscape.

On October 28th at 11:00 AM ET, join Michelle Bertholet, Group Publisher and Content Studio Director, and Vesna Moore, Director of Audience Development, for high-impact session focused on segmentation and precision targeting – two of the most critical drivers of B2B success in 2026 and beyond.

In this session, you'll learn:
  • Why segmentation matters more than ever
  • How to build Ideal Client Profiles (ICPs) and buying committee maps that sharpen your messaging
  • How AI and intent data are transforming audience targeting and campaign performance
This isn't just another webinar – it's a focussed opportunity to explore fresh ideas and proven strategies that can help you connect more effectively with the audiences that matter most. If staying ahead of the curve is part of your plan for 2026, we'd love to have you join us.

Scott Jamieson,
CEO, Annex Business Media
sjamieson@annexbusinessmedia.com