The skilled trades are changing fast—and so is the workforce behind them. As older workers retire and a new generation enters the field, how are you preparing?

Get ready for Workforce ’25 – a virtual event focused on the future of your construction business.

Join us May 15 from 1-3pm EDT for an exciting group of expert-led sessions that will help you implement practical strategies—from workplace culture and compensation to branding your business for new talent. The best part? You can absorb it all from the comfort of your own home or office.

Check out the details below, and download the Speaker Cheat Sheet to get to know the speakers before hearing them live on May 15.

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1:00pm – 1:10pm
Opening Remarks with Bill Ferreira

1:10pm - 1:55pm
Marketing Construction Careers to a New Generation
The construction industry has a perception problem, and it’s costing you talent. If you want to compete for the next generation of workers, you need to take control of your company’s image.

This session will give you practical strategies for marketing your business and the industry more effectively so that you reach the right people with the right message.

1:55pm - 2:40pm
Retaining Workers through Training, Growth, and Purpose

A paycheque isn’t enough to keep workers around. Skilled employees want more than just a job: they want stable and inspiring management, opportunities for advancement, and purpose in their careers. If your company doesn’t provide that, they’ll find an employer who does.

This session will challenge you to rethink how you invest in your workforce—from attitude and training to career progression and company purpose.

2:40pm - 3:10pm
Compensation and Benefits Strategies for Skilled Labour Retention

A great workplace culture only goes so far—if your wages and benefits aren’t competitive, your workers will leave.

In this interactive session, an HR subject-matter expert will delve into package “must-haves”, perks and incentives, and retention through rewards.

3:10pm
Closing Remarks