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Former Firefighter Jess Ward, now a dedicated mental health advocate and CEO of Athinka, discusses navigating stress through “mental mapping” to navigate mental states. She touches on the critical difference between stimulus and response and emphasizes the importance of mental fitness and preventative strategies for fire service personnel, contrasting them with reactive approaches to critical incidents and highlighting the need for clear purpose and narrative in fire departments to maintain engagement.
Jess Ward is an award-winning writer, Neuro-Linguistic Programming (NLP) Master Practitioner, and the creator of the Firepower X firefighter wellness platform. With 8 years of frontline fire/EMS experience, a BSc in anthropology, and fieldwork across every continent, she’s a sought-after powerhouse in high performance and organizational evolution. Her trailblazing talks and workshops use mental mapping to keep first responders always one step ahead of stress.
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