As part of our commitment to your growth and success, we continue to explore new ways to deliver value to our most trusted partners. That’s why we are excited to invite you to an exclusive webinar designed to elevate your brand storytelling: “Making the Complex Compelling: B2B Storytelling 101”.

Your business is complicated, but your message doesn’t have to be. The most effective B2B stories simplify complexity, build trust, and create meaningful connections with your audience.

Led by Stefanie Croley, Project Manager of our Amplify Content Studio and veteran B2B editor, this session will offer practical techniques to help you turn technical information into clear, compelling narratives that decision-makers remember.

This session will cover:

• Evoke emotions like relief and pride in a professional context
• Use analogies and examples to build credibility
• Identify what makes content resonate – and what causes it to fall flat
• Reframe product benefits using a proven storytelling formula

This isn’t a sales pitch—it’s a collaborative, insight-driven session designed to help you create more effective campaigns and deliver greater value to your clients.

Your success is our priority, and we hope you can join us.

Scott Jamieson,
CEO, Annex Business Media
519-410-4000 | sjamieson@annexbusinessmedia.com