During the COVID-19 crisis, when most of the world hit the pause button, Pomerleau is still going strong. An employer brand campaign launched in fall 2019 showcasing the tagline Your talent will shape our story
, moves into its second iteration just weeks after construction sites resumed full activity.
Phase two of the campaign refers overtly to the pandemic without naming it, emphasizing Pomerleau’s ability to turn on a dime in uncertain times. Reference is made to work stoppage, confinement and the new normal of wearing masks—all within the framework of Pomerleau’s values of adaptability and innovation and its mission of redefining construction.
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