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Despite economic uncertainty, the smartest printers aren’t retreating – they’re doubling down on specialty print to stay ahead. As consumer demands change, recent NAPCO research shows the global embellishment market growing roughly six to eight per cent annually, with specialty print projected to reach about $45 billion by 2028. Demand is driven by one simple fact: tactile, embellished work commands attention – and clients are willing to pay for it.
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